Tag Archives: branding

Why branding is important to a Fashionista!

How are you from the last time you read my blog?

If you are new, welcome to my blog!

Today’s guest post is all about branding your fashion business to reflect you and your personality. What am I referring to? I will let Maria talk some more about this.

What is branding? What defines a good branding? What does it mean to build up your brand? Those are questions that every fashionista entrepreneur, company or even a tiny kid who wants to sell lemonade should put each time before they start selling – or just existing!

Brand your fashion business base on you!

Let’s put it this way: have you ever thought about yourself and what personality type are you? I am not talking about those concrete stereotypes of personalities; I am talking about

I am talking about the way you are, you behave towards you and the people around you, at last, but not least, the way that you feel towards anything.

Basically, the personality you gained within years. The thing that your family or friends are thinking about when it comes to you: “Ah, look at those flowers, Sally would totally love them!”, ‘This is such a good song! I bet Janet would dance on it!’, ‘Look at this dress! Tiffany would adore it!’’. Get me now?

Yes, so I am talking the things that define you truly. But this is strictly on a personal level. Now, let’s talk on a purely professional level. What is that thing that makes you visible, makes the customers think of you? And when I say you I am talking about you as someone who’s running a business. Ring a bell? Let me tell you. Have you ever thought that branding is the personality of the professional life? Just think about it!

What if the flowers that Sally would have like would actually transform to “Look at those superb flowers! Their arrangement reminds me of the way Sally does them!”. Or how would you put the song situation? “This song reminds me of one song that once Janet sang to me!”. Or how about the dress? “Wow, this dress’ design is similar to the one Tiffany made for my sister!”.

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learn how to brand your fashion business

Your fashion business should go hand in hand with your branding.

Personality makes us unique – our behaviors, flavors, the way we love, feel and all, everything makes us the way we are, especially towards the people near us. And this is how a brand comes to life.

So, you have an idea you are absolutely dying to put it in practice, but something stops you, or not. The thing is that you just can’t see it, that image that reflects your idea. It can be a product, or just a service, a book, or a song. But you need something that gives that thing you are going to promote something unique. And that, my lovelies, is the birth of “How can I find what represents me?”.

Yes, it is indeed hard to reflect upon the thing that represents you when it comes to your future business. It can be an online business, an offline one, or you can just sell some flowers! It doesn’t matter. Remember how people use to think about you when they saw something?

Now it’s your turn to make them think about the thing you are giving the thing that is made by you. But let’s go back to practice. What makes a good branding? There are indeed some factors that must be taken into consideration every time you start to think about creating something that makes you unique, and memorable. And those are personality, symmetry and the industry.

Fashionista you should use your personality, symmetry, and your industry in your fashion business.

The way our personality goes within the product that makes our brand work. If you are a serious, professional, and on the other hand providing social media strategy, you should probably go for a cold color.

If you are very funny, lovable, impulsive, and still, providing the same services – You should probably go for something more colorful than only just one color!

Are you very fashion orientated, obsessed with trends, and selling the same services, the social media strategy, you should probably go pink and mauve. Or maybe you are a ghostwriter, but for fashion magazines – but you are a bit way too professional – again maybe something blue-ish. Get me?

Basically, the color you choose for your brand reflects the way we are.

Something that is symmetric makes the eye want more and more. It’s an eye-candy. If I go to your website and I see that your designs were made only without your personality and without eye-pleasure, I would sure leave immediately! Of course, maybe you don’t have the skills to build a website, but there are lots of people who can help. You can always talk, communicate with graphic or web designers. It CAN be done, but only if you are open enough.

Each industry or sub-industry has his or her color. The color can also be combined with the one formed from your personality. Medicine has blue. But you also are a pediatrician – obviously, you love children, which, sometimes, this makes you a fun and loving person, and this means a warm color. And there you have it, blue and warm. It can be something bright, it can also be something blue-ish and colorful combined.

Something that makes the audience feel good about it – the children. Don’t be too cold, don’t scare them. Make them feel safe around the service you provide. And here comes the branding. Do you see its importance?

So yes, those are some of the essential keys on which you should focus when creating your own brand. Just clear your mind, take a paper and a pen, and try to think what will work for you.

guest post by Maria on branding your fashion businessBio: Maria is an online social media and branding strategist. She started to work as a freelancer 2 years ago, focusing more on VA work. Even though she is still offering VA services at the moment, she is preparing to move her business to a new level: building courses and teaching creative entrepreneurs how to launch themselves, using both business strategies and counseling based on the personality development and awareness.

It was nice of you to stop by.

Until then, happy hiring, and best wishes with your business.

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Photo Credit:Haute Stock

 

Five Things Fashion Can Teach Us About Branding

How are you from the last time you read my blog?

If you are new, welcome to my blog!

Today’s guest post is from my dear friend Ursha! She will be sharing with you 5 tips as fashionistas that you can use in your branding.

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branding fashion tips for your businessBranding is a frequently discussed topic in the online business industry, yet as a fashionista entrepreneur you might not quite understand it yet and struggle to make your branding communicate the right message in the right way to your audience.

Let me show you a few tips from the fashion industry and how to use them to understand the underlying principles that make up a good brand.

You will be able to apply these tips right away, and in the end, it will help you to make your brand look more stylish, polished, and consistent online. Let’s dive in!

Tip #1 All the pieces of your brand need to look like they belong to the same collection.

Fashion and branding are not that dissimilar. In fashion, all the pieces of a fashion collection including the jackets, shoes, purses, skirts, etc. need to combine well together. It is the same with brand identity.

All the pieces of your brand identity need to look like they belong to the same collection and need to be structured in a way so that each piece combines well with another.

Imagine if you would separate all the elements of your brand, the colors, the fonts, the patterns, etc. those elements should be able to combine and rearrange in several ways without your brand losing its visual consistency.

So when deciding on your brand’s colors, patterns, and fonts make sure they all look good together and can be used in several different combinations. Each combination should strengthen your brand’s visual identity.

Tip #2 Less is always more in fashion and branding

We hear the phrase “less is more” in the fashion and beauty industries often. But what about in branding?

In branding we often hear about the importance of a “clean design” but what exactly does this mean?

Does this mean that you shouldn’t combine too many styles together or that you shouldn’t combine too many colors together?

Well sometimes, but not necessarily. There are brands out there that use multicolor palettes and combine multiple styles together and get away with it just fine still looking very “clean”.

They are able to pull it off because they are using the “less is more” principle.

Imagine using the “less is more” principle when applying to your branding, simply means that in each separate manifestation of your brand, whether that be a logo, a post, a banner image, you need to resist the tendency to stuff all the elements of your branding into that one single piece.

Even though your brand might have a lot of different ways it visually expresses itself, you need to make sure you are not trying to show it all at once. Every time you are putting together an image post or creating a cover image, you need to make sure you are applying “less is more” principle and are choosing only a few elements to combine.

Tip #3 Never wear two dominant colors/patterns/styles in one look

In fashion, we often hear, “big eyes or red lips but never both at the same time.” Or “never wear two bright and highly saturated colors in one look.”

The same rules apply in branding.

Let’s say you have two very saturated and bright colors as part of your brand. Hot pink and yellow. When designing your post images, decide which one will be the dominant one for each post and use the other one just as a supporting color.

The secondary color should always be used to a lesser extent than the primary color.

Using colors in this way will make your brand’s visual identity appear more grounded and professional. That will subconsciously communicate to your ideal client that working with you will be a calm experience and that they can trust you because they are dealing with a professional.

On the contrary, when the colors of your brand are all over the place and scream too loudly that communicates to your ideal client that working with you will be a chaotic and overwhelming experience. The more visually grounded your branding is, the more trustworthy and professional you will appear.

This communication is happening on a deep subconscious level of course.

Tip #4 Use principle of “matching” to enhance brand consistency


Our brains are wired in a way that they always look for patterns, and they feel very uncomfortable if they can’t find those patterns.

When I talk about “patterns” here I mean similarities or repeating elements.

So to make someone subconsciously feel comfortable when engaging with your brand it is important to use the principle of “matching” in your brand identity.

Matching translated into the language used in branding would be called “consistency.”

You will achieve a brand consistency by visually “matching” pieces of your brand together.

In fashion, matching manifests as wearing red shoes and red lipstick in one look or wearing a gold belt with a purse that has a gold buckle.

In branding this would manifest as follows:

You would have a lined pattern in your branding, and it would appear in your posts as a background. Then that same pattern would appear in the skirt you are wearing in your banner image.

Matching elements serve the purpose of visually tying the pieces of your brand together.

Pick one to three elements that you will use in every single visual manifestation of your brand.

Maybe it is a gold overlay in your logo that you will then repeat as a gold background and then use in every single image post. Or perhaps it is a specific color and pattern combination that you will repeatedly use in all of your cover images and posts. The choice is yours.

Tip #5 Accessorize


Just as wearing the right accessories can make your outfit look more expensive, using detailed elements in your branding will make your brand look a higher quality.

Expressing an attention to detail communicates to your ideal client that you are a person who pays attention and cares. Again, this is happening at a subconscious level.

For example, let’s say that you have a dotted circle as part of your logo. Repeating that same element in a post in a different way will show that you are paying attention to details.

Or let’s say you use lines in your logo. Decorating your posts with those same type of lines will make you look like you are someone who notices small things and cares about good quality.

This will show that you are someone who is conscious about details and pays attention to small things.

I hope this post has helped you better understand branding.

urshaBio: I am Ursha! I’m very passionate about style and everything that relates to beauty. I feel in love with branding when I realized that branding is nothing else but a communication language with which we express who we are, what do we do and our unique value to our audience.

 

It was nice of you to stop by.

Until then, happy hiring, and best wishes with your business.

Don’t forget to check the sidebar and footer of this website for awesome resources!

Photo Credit: Haute Stock