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Tag Archives: copy

Learn how to bring your expertise across by blogging

2 / 5 / 17 6 / 15 / 18

How are you from the last time you read my blog?

If you are new, welcome to my blog!

“Today I blog”,

“The next day I won’t, or maybe even so”.

“I don’t like to”.

“I will do it tomorrow”.

Can you relate?

Does this seem like you when you are running your business, but you have heard in order to stay consistent and stay high on Google you have to blog to show that you are an expert.

Either you blog or you do some YouTube videos showcasing your skills, here is what I do to get my mojo back in place when I know that I have to let you great “enthusiastic” know how to blog for your business as well.

Don’t forget to check the sidebar and footer of this website for awesome resources!

bring your expertise by blogging

Let others know your expertise.

Here goes, so I will recommend that you do some part of letting others know your expertise either if it’s by doing a blog, a Periscope or even a video.

But you have got to get your name out there showcasing that you know what you are selling or doing.

I start by using a blog editorial calendar. I will schedule a specific day when I am in tune to do some writing. You can check out my previous post on recommended tools I use when I blog.

When I am in my content editorial calendar I tend to formulate some topics that will go well with what I would want you to know about my services or even how you can benefit from the knowledge I share.

Draft your blog with additional help.

When I have brainstormed about 3-5 topics I start writing my drafts of what I want to be shared with you ladies. I tend to do two posts of content at a time, whenever I schedule that particular day if I can do more than the two I tend to but no more than five.

After I am finished with my draft, I do not send it over to my proofreader and editor. I also tend to draft at least ten or more and send them over in bulk that when I am ready to schedule my blogs via here on my website or social media I have enough in place to last me a lifetime!

No just kidding. I normally choose to send my blog posts mid-week this is more likely on a Thursday. I do not want you my readers with overload.

But that all seems so nice and dandy and seem like I am oh so well organized and streamlined, but there are days when you want to put something together, you might feel stuck and might be even lost for ideas and just do not want to do this.

I have prepared myself to hire out good content writers for me to assist with formulating my content so that it’s able to make an impact and that you can understand what I am saying clearly and precisely.

Bring your expertise across by blogging!

I know blogging might not be for everyone so what I have planned to do in advance is to hire a copywriter, send out those emails to individuals who I will want to guest post on my blog as well as have my proofreader in place for when I have actually written my blog.

The majority of the time I tend to do my blogging I do so by drafting in my content calendar. When I feel stuck and I do not know how to say what I need to say across I hire out for help.

I have also come across some wonderful resources for brainstorming my blog posts as well. These will be useful for you because I know it has helped me. This information can be found here, it’s 51 Blog posts Ideas for you to start to ponder and brainstorm with.

Now I must admit that most of you might be quite bolder and want to share your tips on videos. I recommend that if you do want to go this route, do not make your videos go any more than 5 minutes. If you are going to make an impact that makes you stand out from the rest, try to do your tips in bulk as well so that you can schedule them in advance consistently.

It was nice of you to stop by.

Until then, happy hiring, and best wishes with your business.

Don’t forget to check the sidebar and footer of this website for awesome resources!

Photo Credit: Haute Stock

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Create your blog in an hour using these tools

8 / 9 / 16 6 / 1 / 18

How are you from the last time you read my blog?

If you are new, welcome to my blog!

◊This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.◊

You are dreading the creation of your first blog for your website and thinking to yourself, “I need to hire out help,” but in the meantime, you do have some ideas in place that you want to draft out before you publish the first post, whether you are going to publish it or not.

Here are some of my recommendations for creating your blog post. You might have been familiar with scheduling your days with specific tasks to be completed for each day. If not, you can get yourself familiar with this post HERE

What you need to start your blog loving!

Don’t forget to check the sidebar and footer of this website for awesome resources!

create blog

From the time you have a thought about what you should write about for your blog post. I recommend using a timer to set how much time you will dedicate to create that content. I use Toggl to time myself. This is helpful because I know that I will dedicate, let’s say, 30 minutes to creating such a task and I will spend no more than that time doing so.

Now that you have set a time, the next step is to draft a list of some ideas that you have in mind to create your content ideas. I start by dedicating 10 minutes in creating 20 ideas that I might like or even creating a content map with a list of ideas that I think my clients would benefit from.

When I do this, I dedicate another 10 minutes or so to see how best my headlines will make an impact. Let’s say my first idea from the draft list is to create how to write your first blog. I then analyze my headline by using this headline analyzer to see if I am appealing to my clients and if my point is drawn across in reaching them. You can check the analyzer here at your disposal CoSchedlue take a look, you will see what I am talking about when you do this.

Now that you have 20 minutes out of your time schedule with your headline analyzer and you have a better feel for what to write after you have your ideas mapped out. I normally write out 10 blog post ideas that I want to achieve, let’s say, for the upcoming week.

Any ideas?

I do a draft of my first blog post by writing 4 main points that I want to bring across to my readers. This is aligned with each topic that I have in mind that I want to write about in the future.

You do not have to write out four main points because you might have content ideas flowing and might start writing on the spot of what you have in mind.

If not and you are like me and have to think through what to write, I have these points as a guide, then I start to write from each paragraph, then I elaborate what I want to bring across.

After doing such a task, I do not spend more than 20 minutes writing my four major points that I want to bring across. Remember that because you are familiar with what you will have in mind of what to write from the headings and ideas, this is only a draft of what you will have in mind and it does not have to be perfect on the spot.

Tools to support your blog loving.

For the next 10 minutes that you have remaining before crunch time, you can proofread what you have written. You can get additional help by using Grammarly. This is an app that will help you with grammatical errors and sentence formation. Trust me, you would benefit from this.

Grammarly Writing Support

So you have ten minutes remaining and have successfully proofread your content and are free from grammatical errors. You are thinking to yourself, where can I find images to bring my content to make that impact? There is a list of images that are free to use from the Internet. Please do not use Google images, as these images might be copyrighted.

You can always use free & paid stock images but my favorite to use thus far are a list of bundled images by sites that I have used, these free and paid websites provide beautiful images. Now that you have an idea of what you have drafted before, including the appropriate image, you can now hire out for the additional help to create the additional content that you need as well as proofreading your content again just to be on the safe side.

So, there! You have done this successfully within an hour of creating your ideas for your content. You also know where to go to analyze if your headline is making an impact and that draft you have made you can do a double take on Grammarly.

Grammarly Writing Support

Now that your Copywriter has sent you the final draft of what you require for your content and you are now ready to publish, you can do a search on your website to see if there is any copy out there of your pages. This can be done over a period of time and is not limited to when you have made your first post. This is only another tip for you to make sure you have no copies out there being used without your knowledge Copyscape

There you have it, a blog ready to be published in an hour’s time. If you have any questions and would like to share your wins, feel free to do so.

It was nice of you to stop by.

Until then, happy hiring, and best wishes with your business.

Don’t forget to check the sidebar and footer of this website for awesome resources!

Photo Credit: Haute Stock

 

 

 

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