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In today’s post, I am going to take a look at the many different ways that you can market your business effectively using print. So, let’s get started…
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Product packaging marketing
There is only one place to begin, and this is with product packaging marketing. After all, you need to choose packaging with care to ensure that your items stand out from all of the others in store.
There are so many different types of packaging to select from in this regard, including the likes of stand up pouches , which have become very popular. When it comes to product design, you need to make sure you go for something bold and effective, yet your packaging should always be a clear representation of your brand image.
Also, you need to consider health and safety too, especially if you are selling food items. This is why aligning with an experienced company is so critical.
Postcard printing
Postcards printing is something that all businesses should consider. This is a fun, effective, and cost-efficient approach to marketing. Postcards are cheap to produce, and this is one of the key benefits associated with them.
When compared with broadcasting marketing, printed newspaper and magazine adverts, and other forms of printed marketing, you really can make your money go further. One of the key benefits linked with postcards over the likes of flyers and brochures is the fact that postcards are unique.
This unusual design is something that will create a lasting impression and it can be particularly effective for the younger demographic. A lot of businesses also use postcards when they are sending their customer’s special offers, and this is why they have a higher perceived value.
Promotions and voucher codes work really well, encouraging people to spend when they probably wouldn’t have. They can also be enjoyed from the comfort of your own home – a less intrusive environment.
People can pick up the postcard once it has been posted through their door, place it on their table, and then read it at a time that is suitable for them. Not all forms of advertising offer this opportunity.
Custom letterhead printing
Online letterhead printing services are something that all businesses should consider. While custom letterheads may not brand your business in the same way that a poster or a brochure does, this does not mean they do not have a massive impact.
One of the main benefits of investing in this service is the fact that you will increase brand awareness. Whenever you send direct mail to existing or prospective clients, you will reassert your brand identity. People will be able to identify your business accurately simply from the letter and envelope you have used.
This will ensure your brand is consistent and it will have a positive impact on your level of recognition. After all, branding is everything nowadays; from our websites to business cards, everything needs to be in line with one and other. Letterheads are also great for establishing a level of professionalism and credibility.
Things like this can increase customers’ level of trust in your business, as it shows you off in a sophisticated light. It can also help you to build customer loyalty. This is also a great way of separating yourself from the competition in the industry. If other businesses in your sector do not use customized letterheads, it makes your business look like the most professional and trusted option. It also shows that you have an extra level of care and attention to detail in everything you do.
Large format banner printing
Large format banner printing is the solution that most people turn to when they want to advertise outdoors. This is an extremely effective way of getting your message across, whether you are looking to advertise a sale you have running in-store or you want to drum up attention for an upcoming event. But, what is it about outdoor advertising that makes it so successful?
There are many benefits to be gained by investing in banner printing for outdoor use. Firstly, you will be able to access consumers that are traditionally hard to reach, as there are no limitations when advertising outside. This includes the likes of business people, people in low-income areas, and so on.
This ability to target your audience effectively is extremely important. You can target a specific city or any area based on income, age, or anything else that defines your target consumer base. You also benefit from 24-hour advertising, as outdoor marketing cannot be ‘turned off’.
This extends the life of your marketing campaign. In addition to this, outdoor advertising is reported in other media, which gives you even more exposure. If you have a highly creative campaign, you can expect it to be picked up on by local news agencies and such like. After all, your banner is going to be in the public domain.
There has been plenty of research to back up the fact that consumers react will to outdoor advertising as well. Banners can become a talking point between friends and colleagues, again enchaining their impact.
As you can see, there are a number of different options you can choose from when it comes to marketing your business with print marketing services today. However, there is no denying that the four that have been mentioned in this post are some of the best.
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Until then, happy hiring, and best wishes for your business.
◊This is a contributor post.◊
Don’t forget to check the sidebar and footer of this website for awesome resources!
Photo Credit: Haute Stock