Why Your Sales Performance Lacks Punch

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Selling is at the core of your business. It’s what you do – and if you don’t do it, your business won’t survive. But there’s a problem: very few, if any of us, learn how to sell in school.

The modern education system doesn’t teach us any of the principles that we need to know to convince other human beings that what we have to sell will help them in some way.

When you think about it, this is a travesty. If you want to have a successful adult life, you need to be able to sell to provide an income for yourself. If you sell your labor, you have to make yourself attractive to future employers, making it clear to them the value that you offer.

If you sell to customers, you have to be able to overcome their “pain points” and explain to them why they should buy your product. It’s anything but straightforward yet schools don’t teach it.

Take a look at these reasons why your sales performance lacks punch.

You Don’t Listen To Your Customers

Customers tell you what they think about your products all the time when they buy them. The more a particular customer buys, the more you know you’re doing something right.

The problem is that the vast majority of people in business enjoy good customers when they come along, but they don’t ask them why they keep coming back. The reasons they give are essential: they tell you how you should pitch your products to the next customer.

You’re Not Training For Cold Calls

Cold calling is one of the most challenging sales techniques out there, according to Powercall Training . So it’s surprising that the vast majority of firms don’t even engage in basic training. Cold calling, like anything else in marketing, is a specific skill, and you need people on your team who understand it intimately.

You could end up wasting an enormous amount of time calling people without getting anywhere or making any sales. Training shows you some of the common mistakes and gives you a clear idea of what quality cold calling marketing looks like .

You Haven’t Defined A Clear Mission

Selling is all about convincing people that it’s worth their while handing over their money to consume your product or service.

But to make your value proposition clear, you have to have a clearly defined and compelling mission. If you don’t, then both you and your customers will wonder what it is that you’re trying to do.

The job of a car salesperson is easy: their tasks is to get customers set up with a car and hope to sign an agreement and buy it. But if you’re selling a range of software products, your sales process might look a lot more complicated, especially if you run a B2B company.

It’s crucial, therefore, to have the reason for your sales in the back of your mind at all times. You should have a clearly defined mission, and your sales decisions need to reflect that.

It was nice of you to stop by.

Remember, if you need help, you can ask me by clicking here

Until then, happy hiring, and best wishes for your business.

◊This is a contributor post.◊

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Photo Credit: Haute Stock

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